Product & UX/UI Designer
Michael Ayala Escobar
Profile Summary
I am a Product Designer with a strong foundation in UX/UI design, visual design, and system thinking. My work focuses on creating meaningful digital products by combining user research, structured problem-solving, and clear, scalable design solutions. I approach design as a process, not just an outcome, ensuring that every decision is grounded in user needs, business context, and long-term product viability.
"The experience is not designed for the technology, but for the life that happens through it."
Empathize, design, and iterate
Core Hard Skills
Product & UX Design
User research and discovery (qualitative and quantitative methods)
Problem definition, insights synthesis, and hypothesis-driven design
User flows, journeys, information architecture, and interaction design
Usability testing, iteration, and evidence-based decision making
MVP definition, scope prioritization, and validation mindset
UI & Design Systems
High-fidelity UI design with strong visual hierarchy and clarity
Design systems: foundations, components, variants, and scalability
Advanced Figma workflows for collaboration, prototyping, and consistency
Accessibility-aware design with a focus on usability and clarity
Translating brand values into coherent digital interfaces
Strategic & Business-Oriented Design
B2B product design with focus on complex decision-making flows
KPI definition to measure usability, efficiency, and business impact
Competitive analysis and heuristic evaluations
System thinking for scalable, future-ready products
Alignment between UX decisions and business goals
Core Soft Skills
Structured Thinking & Ownership
Strong ability to break down complex problems into actionable design steps
Comfortable working end-to-end, from discovery to validated solutions
Clear prioritization and decision-making based on impact and constraints
Collaboration & Communication
Effective communication of design rationale to non-design stakeholders
Experience collaborating with product, development, and business profiles
Ability to document, present, and defend design decisions clearly
Learning Mindset & Professional Maturity
High level of self-awareness about strengths and areas for growth
Continuous learner with a strong interest in product, UX, and system design
Open to feedback, iteration, and improvement as part of the design process
Design Philosophy
I have spent over ten years immersed in the world of design, mostly as an independent professional and, at times, collaborating with startups. This journey has allowed me to develop autonomy, adaptability, and a strong sense of responsibility for my work.
In recent years, I have deliberately transitioned into UX/UI and product design to deepen my understanding of how digital products are researched, structured, and scaled. What truly defines me, however, is not a title or a discipline, but my commitment to continuously go beyond my current limitations, refine my way of thinking, and improve how I create value through design.
For me, design is not an end in itself, but a tool to solve real problems, support better decision-making, and contribute to building products that are meaningful, responsible, and sustainable over time.